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What is an Advertising Account Manager?

An Advertising Account Manager is a vital member of any advertising agency or marketing team. They serve as the primary point of contact between the agency and its clients, ensuring that advertising campaigns are developed and executed effectively to meet the client's business objectives. They are responsible for managing client relationships, coordinating cross-functional teams, and delivering high-quality work that drives results.

What does an Advertising Account Manager do?

Advertising Account Managers are the bridge between the agency and its clients. They work closely with the creative, media, and production teams to develop and implement advertising campaigns that align with the client's goals and budget. They monitor campaign performance, provide regular reports, and collaborate with the sales and business development teams to identify new growth opportunities. Effective Advertising Account Managers possess strong communication, project management, and problem-solving skills to navigate the fast-paced, deadline-driven world of advertising.

Advertising Account Manager Responsibilities Include

• Serving as the primary point of contact for assigned client accounts
• Developing and maintaining strong working relationships with clients
• Managing the development and execution of advertising campaigns
• Coordinating with the agency's creative, media, and production teams
• Monitoring campaign performance and providing regular reports
• Collaborating with the sales and business development team to identify new growth opportunities
• Ensuring timely invoice processing and collection of client payments

Job Description

Advertising Account Manager 📝

About Company

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Job Brief

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What You'll Do 🎯

As an Advertising Account Manager, you will be responsible for managing client relationships, overseeing the development and execution of advertising campaigns, and collaborating with cross-functional teams to deliver effective, high-quality work. You will monitor campaign performance, provide regular reports, and identify new opportunities for growth with existing clients.

What We're Looking For 🔍

• Bachelor's degree in Marketing, Advertising, Communications, or a related field
• 3-5 years of experience in an advertising account management or client services role
• Strong communication and interpersonal skills
• Excellent project management and problem-solving abilities
• Familiarity with advertising and digital marketing strategies and best practices
• Ability to work in a fast-paced, deadline-driven environment

Our Values

• Collaboration
• Creativity
• Integrity
• Accountability
• Innovation

Compensation and Benefits

• Competitive salary
• Comprehensive health and wellness benefits
• 401(k) retirement plan
• Professional development opportunities
• Generous paid time off

Location

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Equal Employment Opportunity

We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Hiring Process 🤝

To learn more about our hiring process for the Advertising Account Manager role, please read on.

Screening Interview

This is a 30-45 minute interview to determine which candidates should move forward in the process. The interviewer will assess the candidate's background, experience, and fit for the role.

Competency Interview

During this 60-minute interview, the candidate will be evaluated on their relevant skills and experience in areas such as client relationship management, campaign development and execution, performance monitoring, and collaboration with cross-functional teams.

Work Sample: Client Presentation

The candidate will be asked to prepare a 20-minute presentation showcasing their approach to managing a client's advertising campaign. This will allow the hiring team to evaluate the candidate's critical thinking, communication, and presentation skills.

Chronological Interview

Since the Advertising Account Manager role requires 3-5 years of experience, a chronological interview will be conducted to gain a deeper understanding of the candidate's professional history and how it aligns with the requirements of the role.

Final Interview

The final interview will be a 60-minute meeting with the agency's Creative Director and the Chief Marketing Officer. This high-level interview will assess the candidate's strategic thinking, client-focused approach, and ability to navigate complex stakeholder relationships.

Ideal Candidate Profile (For Internal Use)

Role Overview

We are seeking an experienced Advertising Account Manager who can serve as the primary point of contact between our agency and our clients. The ideal candidate will have a proven track record of developing and executing successful advertising campaigns, managing client relationships, and collaborating with cross-functional teams to deliver exceptional results.

Essential Behavioral Competencies

1. Client-Focused Mindset: Demonstrates a deep understanding of client needs and a commitment to delivering high-quality work that meets or exceeds their expectations.
2. Effective Communication: Possesses strong written and verbal communication skills, with the ability to tailor messaging to different stakeholders.
3. Strategic Thinking: Able to analyze data, identify insights, and develop strategic, data-driven solutions to complex challenges.
4. Adaptability: Thrives in a fast-paced, deadline-driven environment, with the flexibility to pivot as needed to ensure successful campaign execution.
5. Collaborative Approach: Works well within cross-functional teams, fostering a spirit of teamwork and cooperation to achieve common goals.

Goals For Role

1. Maintain a 95% client satisfaction rate, as measured by quarterly client feedback surveys.
2. Increase the average revenue per client by 10% within the first 12 months.
3. Identify and secure 2 new client opportunities within the first 6 months.
4. Achieve a 90% on-time delivery rate for all client campaigns and projects.

Ideal Candidate Profile

• 3-5 years of experience in an advertising account management or client services role
• Proven track record of developing and executing successful advertising campaigns
• Excellent project management and problem-solving skills
• Strong communication and interpersonal abilities, with the ability to build and maintain client relationships
• Familiarity with advertising and digital marketing strategies and best practices
• Passion for the advertising industry and a commitment to staying up-to-date on emerging trends and technologies