Welcome to our comprehensive guide for hiring a B2B Sales Enablement Strategist! In this post, you'll find an adaptable job description that you can customize to suit your company’s unique needs. Be sure to check out our AI Interview Guide Generator and AI Interview Question Generator for additional support in your hiring process.

What is a B2B Sales Enablement Strategist? 🚀

A B2B Sales Enablement Strategist plays a pivotal role in empowering sales teams by developing and executing comprehensive enablement programs. This role is essential in ensuring that sales professionals are equipped with the right tools, content, and training to win more deals, faster. By analyzing sales processes and identifying key performance indicators, these strategists drive continuous improvement across the sales organization.

What Does a B2B Sales Enablement Strategist Do? 📊

A Sales Enablement Strategist designs and implements sales training initiatives, creates compelling sales content, and manages enablement platforms that support sales teams. They work cross-functionally with marketing, product, and sales leadership to ensure that messaging and tools are perfectly aligned with business goals. This role combines strategy, analytics, and creativity to foster a culture of continuous learning and performance improvement.

Key Responsibilities at a Glance

Here are some common responsibilities for a B2B Sales Enablement Strategist:

• Develop comprehensive sales enablement strategies
• Conduct needs assessments and identify gaps in sales skills
• Create and curate engaging sales content (presentations, case studies, demos, etc.)
• Design and deliver sales training programs both online and in-person
• Manage sales enablement platforms and track key performance indicators (KPIs)

Job Description Template

💼 B2B Sales Enablement Strategist

About [Company Name]

[Insert a brief paragraph about your company, its culture, and its mission. This text should inspire and attract candidates by highlighting your unique value proposition.]

Job Brief

[Provide a short description of the role. Mention the importance of empowering sales teams and driving revenue growth through innovative enablement programs.]

What You’ll Do 💡

Kickstart your journey in transforming sales performance by leading enablement initiatives:

• 🎯 Develop and implement a sales enablement strategy aligned with [Company Name]'s business objectives.
• 📈 Conduct needs assessments to identify gaps in sales methodologies.
• 📝 Create and manage engaging sales content, including presentations and demos.
• 🤝 Collaborate with marketing, product, and sales teams to ensure consistent messaging.
• 📊 Monitor and analyze KPIs to optimize enablement efforts and improve outcomes.

What We’re Looking For 🔍

We’re seeking a candidate who meets or exceeds the following requirements:

• Bachelor’s degree in business, marketing, or a related field.
• 3+ years of experience in sales enablement, sales training, or a similar role within a B2B environment.
• A proven track record of developing and executing successful sales enablement programs.
• Excellent communication, presentation, and training skills.
• Proficiency in sales enablement platforms and CRM systems (e.g., Salesforce).
• A data-driven mindset focused on continuous improvement.

Bonus Points:

• Experience with sales methodologies like MEDDIC or Challenger Sale.
• Direct sales experience.

Our Values

• Integrity
• Innovation
• Collaboration
• Accountability
• Customer Focus

Compensation and Benefits

• Competitive salary: [Insert compensation details]
• Comprehensive benefits package including [health, dental, vision, etc.]
• Opportunities for professional growth and development
• Flexible work arrangements

Location

This position is based in [City, State] with options for remote or hybrid work.

Equal Employment Opportunity

[Company Name] is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Hiring Process 🎉

Our hiring process is designed to ensure a smooth and engaging experience for every candidate.

Initial Screening Interview
Our HR team will conduct a brief screening call to review your qualifications, experience, and salary expectations to ensure a good fit.

Hiring Manager Interview
You'll have an in-depth discussion with our hiring manager to explore your work history, specifically focusing on your experience in sales enablement and content creation.

Sales Leadership Conversation
A member of our sales leadership team will talk with you about your understanding of the sales process and your ability to identify and address enablement challenges in dynamic settings.

Work Sample Presentation
You'll be asked to prepare and present a sales enablement plan for a hypothetical product or service. This exercise allows you to showcase your strategic thinking, creativity, and practical skills.

Marketing Collaboration Interview
In this final step, a marketing leader will assess your ability to align sales enablement initiatives with broader marketing strategies and ensure consistent communication across teams.

Ideal Candidate Profile (For Internal Use)

Role Overview

We seek a dynamic and results-driven individual who will thrive in a collaborative environment and drive transformational change in our sales processes.

Essential Behavioral Competencies

1. Analytical Thinking: Ability to dissect complex processes and use data to drive decisions.
2. Effective Communication: Clearly articulates ideas and persuades stakeholders.
3. Collaboration: Works well with cross-functional teams to achieve common goals.
4. Creative Problem-Solving: Innovates new and effective solutions for sales challenges.
5. Adaptability: Quickly adjusts to changing business needs and market conditions.

Goals For Role

1. Increase sales team performance by €[placeholder] within the first year.
2. Develop and implement at least [placeholder] sales enablement initiatives within six months.
3. Achieve a measurable improvement in KPIs by [placeholder]% after the first quarter.
4. Streamline communication between sales and marketing, reducing process bottlenecks by [placeholder]%.

Ideal Candidate Profile

• Evidence of high achievement and the ability to meet ambitious targets.
• Exceptional written and verbal communication skills.
• Demonstrable experience in developing and executing sales enablement strategies.
• Strong analytical and critical thinking skills.
• Proactive, innovative, and resilient in the face of challenges.