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What is a Content Strategy Manager?

A Content Strategy Manager is a key role in any organization's marketing and communications team. They are responsible for developing and implementing a comprehensive content strategy that aligns with the company's overall business objectives. By understanding the target audience and their content needs, the Content Strategy Manager creates a plan for the types of content to be produced, the frequency of publication, and the distribution channels to be used.

What does a Content Strategy Manager do?

The Content Strategy Manager oversees the entire content creation and publication process. This includes conducting research to uncover audience insights, developing a content plan, managing a team of content creators, and analyzing the performance of published content. They collaborate closely with other marketing and communications team members to ensure a cohesive brand and messaging across all channels.

Content Strategy Manager Responsibilities Include

• Conducting market research to understand the target audience and their content needs
• Developing a comprehensive content strategy and editorial calendar
• Overseeing the creation and publication of high-quality content
• Analyzing content performance and making data-driven adjustments to the strategy
• Collaborating with cross-functional teams to align content with broader marketing and business goals

Job Description

🔍 Content Strategy Manager

About Company

[Placeholder paragraph about the company and its mission, values, and products/services.]

Job Brief

[Placeholder paragraph describing the Content Strategy Manager role and its importance to the organization.]

What You'll Do 🚀

As a Content Strategy Manager, you'll be responsible for developing and executing a data-driven content strategy that drives engagement, leads, and sales for the business. This includes conducting audience research, creating a content plan, managing a team of content creators, and analyzing content performance to optimize our marketing efforts.

• Conduct market research to deeply understand our target audience and their content needs
• Develop a comprehensive content strategy and editorial calendar aligned with business objectives
• Oversee the creation and publication of high-performing content across various channels
• Analyze content performance data and make adjustments to the strategy as needed
• Collaborate with cross-functional teams to ensure content supports broader marketing goals

What We're Looking For 🔍

• Bachelor's degree in marketing, communications, or a related field
• 3-5 years of experience in content strategy, content marketing, or a similar role
• Strong writing, editing, and content creation skills
• Proficiency in data analysis and reporting
• Knowledge of content management systems and digital marketing tools
• Excellent communication, project management, and leadership skills

Our Values

• [Placeholder value 1]
• [Placeholder value 2]
• [Placeholder value 3]

Compensation and Benefits

• [Placeholder list of compensation and benefits]

Location

[Placeholder sentence on location/remote/hybrid]

Equal Employment Opportunity

[Placeholder statement about being an equal opportunity employer]

Hiring Process 🤝

The hiring process for this Content Strategy Manager role includes several steps to ensure we find the best candidate. Let's walk through the key steps:

Screening Interview

This initial phone interview will allow us to evaluate your background, experience, and fit for the role. We'll ask questions to understand your relevant skills, interest in the position, and overall qualifications.

Competency Interview - Content Strategy

In this interview, we'll focus on assessing your abilities in developing and implementing content strategies. We may ask you about your experience conducting audience research, creating content plans, managing content production, and analyzing content performance. You may also be asked to provide examples of successful content strategies you've developed in the past.

Work Sample - Content Audit

Prior to the interview, you'll be asked to complete a content audit exercise. This will involve reviewing our existing content and providing recommendations for improving the content strategy, including suggestions for new types of content, distribution channels, and performance metrics. You'll present your findings and recommendations during the interview.

Chronological Interview

Given the 3-5 years of experience required for this role, we'll conduct a chronological interview to understand your career progression, the challenges you've faced, and your key achievements in previous roles. This will help us assess how your past experiences have prepared you for the Content Strategy Manager position.

Final Interview

This final interview will be with the hiring manager and other key stakeholders, such as the marketing or communications team leads. We'll assess your overall fit for the role, your ability to collaborate with cross-functional teams, and your strategic vision for the content strategy. You may be asked to present your approach to developing and implementing a content strategy for our organization.

Ideal Candidate Profile (For Internal Use)

Role Overview

We are seeking a highly analytical and creative Content Strategy Manager to lead the development and execution of our content marketing efforts. The ideal candidate will have a deep understanding of our target audience, the ability to create a compelling content strategy, and the leadership skills to manage a team of content creators.

Essential Behavioral Competencies

1. Strategic Thinking: Able to think critically and develop innovative content strategies that align with broader business objectives.
2. Customer Centricity: Deeply understands the target audience and their content needs, and creates content that resonates with them.
3. Collaboration: Effectively collaborates with cross-functional teams to ensure consistency in branding and messaging.
4. Adaptability: Quickly adapts to changes in the market, industry, or customer needs, and makes data-driven adjustments to the content strategy.
5. Attention to Detail: Ensures all content meets high standards for quality, accuracy, and brand alignment.

Goals For Role

1. Increase content engagement by 25% within the first 6 months.
2. Drive a 15% increase in lead generation from content marketing within the first year.
3. Improve content performance metrics (e.g., bounce rate, time on site, conversion rate) by 20% within the first 12 months.
4. Streamline the content creation and publication process, reducing time-to-market by 30%.

Ideal Candidate Profile

• Demonstrated expertise in content strategy, content marketing, and digital analytics
• Excellent written and verbal communication skills, with the ability to translate complex information into engaging content
• Strong project management and team leadership skills
• Proficient in using content management systems, marketing automation tools, and data analysis software
• Passionate about staying up-to-date with the latest content marketing trends and best practices
• Ability to work independently and prioritize multiple tasks in a fast-paced environment
• [Location]-based or willing to work within [Company]'s primary time zone