Are you looking to hire a Customer Marketing Manager? This comprehensive job description template will help you attract top talent for this crucial role. Remember to customize it to fit your company's specific needs and culture. For a deeper dive into the hiring process, check out our interview guide and interview questions for Customer Marketing Managers.

What is a Customer Marketing Manager?

A Customer Marketing Manager is a pivotal role within an organization's marketing team, focusing on leveraging customer relationships to drive growth and brand advocacy. This position sits at the intersection of customer success, marketing, and sales, working to amplify the voice of satisfied customers and turn them into powerful brand ambassadors.

Customer Marketing Managers are responsible for developing and implementing strategies that showcase customer success stories, encourage referrals, and increase customer loyalty. They play a crucial role in demonstrating the real-world value of a company's products or services through the experiences of actual users.

What does a Customer Marketing Manager do?

Customer Marketing Managers typically engage in a wide range of activities aimed at harnessing the power of customer advocacy. They work closely with satisfied customers to create compelling case studies, testimonials, and success stories that highlight the benefits and results achieved through the use of the company's offerings.

These professionals also design and manage customer advocacy programs, which may include referral initiatives, customer advisory boards, and online review campaigns. They collaborate with various teams within the organization, including sales, product development, and customer success, to identify opportunities for leveraging customer insights and feedback.

Customer Marketing Manager Responsibilities Include:

• Developing and executing customer advocacy strategies 📊
• Creating engaging content featuring customer success stories 📝
• Managing referral programs and initiatives 🤝
• Organizing and facilitating customer advisory boards 🗣️
• Collaborating with cross-functional teams to identify and nurture customer advocates 🤼
• Analyzing and reporting on the impact of customer marketing initiatives 📈
• Continuously improving customer engagement and satisfaction metrics 🎯

Job Description

🌟 Customer Marketing Manager

About Company

[Company Name] is a leading provider of innovative solutions in the [industry] sector. Our mission is to [brief mission statement]. With a commitment to excellence and customer satisfaction, we empower businesses to achieve their goals through our cutting-edge products/services.

Job Brief

We are seeking a talented and experienced Customer Marketing Manager to join our dynamic team. In this role, you will be responsible for developing and implementing strategies that transform our satisfied customers into powerful brand advocates. Your work will directly contribute to our company's growth and market position by showcasing the real-world value of our offerings through customer success stories.

🎯 What You'll Do

As our Customer Marketing Manager, you will drive customer advocacy and engagement through various initiatives. Your key activities will include:

• 📊 Develop and execute comprehensive customer marketing strategies
• 🗣️ Create compelling case studies, testimonials, and success stories
• 🤝 Design and manage customer advocacy programs, including referrals and reviews
• 📈 Analyze and report on the impact of customer marketing initiatives
• 🤼 Collaborate with cross-functional teams to identify and nurture customer advocates
• 🎭 Organize and facilitate customer advisory boards and events

🧠 What We're Looking For

• Bachelor's degree in Marketing, Communications, or a related field
• 5+ years of experience in customer marketing, advocacy, or related roles
• Proven track record of developing successful customer marketing programs
• Excellent written and verbal communication skills
• Strong project management and organizational abilities
• Data-driven mindset with experience in analytics and reporting
• Ability to build and maintain relationships with executive-level customers
• Collaborative spirit with a talent for cross-functional teamwork

Our Values

• Customer-centricity
• Innovation and creativity
• Integrity and transparency
• Continuous learning and growth
• Teamwork and collaboration

Compensation and Benefits

• Competitive salary commensurate with experience
• Comprehensive health, dental, and vision insurance
• 401(k) plan with company match
• Generous paid time off and holidays
• Professional development opportunities
• [Other relevant benefits]

Location

This position is [location-based/remote/hybrid] with [any specific requirements or flexibility options].

Equal Employment Opportunity

[Company Name] is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

🚀 Hiring Process

Our hiring process is designed to be thorough and give you multiple opportunities to showcase your skills and experience. Here's what you can expect:

Initial Phone Screen

A brief conversation with our recruiting team to discuss your background and interest in the role.

Skills Assessment

You'll complete a practical exercise to demonstrate your customer marketing and program design abilities.

Interview with Hiring Manager

An in-depth discussion about your experience and approach to customer marketing with the potential manager for this role.

Team Interview

Meet with key team members to discuss collaboration and your potential fit within the team.

Final Executive Interview

A conversation with a senior leader to discuss your strategic vision and potential impact on our customer advocacy initiatives.

Ideal Candidate Profile (For Internal Use)

Role Overview

We are seeking a strategic and creative Customer Marketing Manager who can develop and execute innovative advocacy programs that drive business growth. The ideal candidate will have a proven track record of turning customers into brand ambassadors and should excel at storytelling, relationship building, and data-driven decision making.

Essential Behavioral Competencies

1. Strategic Thinking: Ability to align customer marketing initiatives with overall business objectives and identify high-impact opportunities.
2. Relationship Management: Skill in building and nurturing strong relationships with customers and internal stakeholders at all levels.
3. Creative Problem-Solving: Capacity to develop innovative solutions to complex challenges in customer advocacy and engagement.
4. Data Analysis: Proficiency in using metrics and analytics to measure program success and drive continuous improvement.
5. Communication and Influence: Ability to articulate ideas clearly and persuasively to diverse audiences, both verbally and in writing.

Goals For Role

1. Increase customer advocacy program participation by X% within the first year.
2. Generate Y new customer success stories across various industries and use cases within 12 months.
3. Improve the effectiveness of the referral program, resulting in a Z% increase in qualified leads generated from customer referrals.
4. Develop and implement a measurement framework to track and report on the impact of customer advocacy programs on revenue and brand perception.

Ideal Candidate Profile

• 5+ years of experience in customer marketing, advocacy, or related roles
• Proven track record of managing successful customer marketing programs
• Strong understanding of B2B marketing strategies and customer engagement best practices
• Experience in building and maintaining relationships with executive-level customers
• Excellent project management skills with the ability to juggle multiple priorities
• Exceptional written and verbal communication skills, with a talent for storytelling
• Data-driven mindset with experience in using metrics to measure program success
• Collaborative team player with the ability to work effectively across departments
• Adaptable and innovative thinker, capable of developing creative solutions
• Passion for customer success and a deep understanding of the customer journey