Are you looking to hire a Digital Marketing Manager specializing in search? We've crafted a comprehensive job description template that you can easily customize for your company's needs. To support your hiring process, check out our interview guide and interview questions for this role.

What is a Digital Marketing Manager (Search)?

A Digital Marketing Manager (Search) is a crucial member of a company's marketing team, responsible for driving customer acquisition and growth through paid media channels, with a particular focus on search engine marketing (SEM). This role combines technical expertise in digital advertising platforms, analytical skills, and strategic thinking to optimize a company's online presence and drive measurable results.

These professionals are at the forefront of digital marketing trends, constantly adapting to changes in search algorithms, consumer behavior, and emerging technologies. They play a pivotal role in shaping a company's digital strategy and contributing to its overall business objectives.

What does a Digital Marketing Manager (Search) do?

A Digital Marketing Manager (Search) is primarily responsible for planning, implementing, and optimizing paid search campaigns across various platforms, with a strong emphasis on Google Ads and other search engines. They work closely with other marketing team members to ensure that search strategies align with broader marketing goals and campaigns.

On a day-to-day basis, these professionals analyze campaign performance data, conduct keyword research, and make data-driven decisions to improve return on ad spend (ROAS). They also stay up-to-date with the latest trends in search marketing, including new ad formats, automation tools, and best practices for campaign optimization.

Digital Marketing Manager (Search) Responsibilities Include:

• Developing and executing comprehensive paid search strategies
• Managing and optimizing Google Ads campaigns, including Search, Shopping, and Performance Max
• Conducting in-depth keyword research and audience segmentation
• Creating and monitoring automated campaigns to improve efficiency
• Collaborating with cross-functional teams to integrate search insights into broader marketing efforts
• Analyzing campaign performance and providing actionable recommendations

Job Description

🚀 Digital Marketing Manager (Search)

About Company

[Company] is a leading innovator in the [Industry] sector, dedicated to [brief description of company's mission or products/services]. We're seeking a talented Digital Marketing Manager to join our passionate team and drive our paid media strategies to new heights.

Job Brief

We're looking for a skilled Digital Marketing Manager specializing in search to own and optimize our paid media campaigns across multiple channels. In this role, you'll play a crucial part in expanding our reach, driving customer acquisition, and contributing to our mission-driven growth.

💼 What You'll Do

As our Digital Marketing Manager (Search), you'll be responsible for:

• 🔍 Managing and optimizing paid media channels, including search, display, and expansion PPC
• 🛒 Deploying best-in-class Google Ads practices across PMAX, Shopping, and Search ads
• 📈 Scaling local search ad campaigns for our growing in-person options
• 🤖 Creating and driving automated campaigns to evolve our robust program
• 🎯 Conducting detailed audience segmentations and keyword research to inform bid strategies
• 🧪 Defining and executing experiments to enhance performance
• 🤝 Collaborating with cross-functional teams to leverage data insights
• 📊 Managing comprehensive reporting to drive persona building and media strategy

🧠 What We're Looking For

• Proven experience in digital media campaign management, particularly in search and PPC channels
• Strong analytical skills with proficiency in web analytics platforms (Google Ads, Bing Search, Google Analytics)
• Experience managing substantial paid media budgets
• Technical aptitude combined with empathy for customer needs
• Understanding of evolving trends in search marketing, including PMAX and AI-driven strategies
• Excellent communication skills and ability to collaborate cross-functionally
• Adaptability to thrive in a fast-paced environment

Our Values

• [Value 1]
• [Value 2]
• [Value 3]
• [Value 4]

Compensation and Benefits

• Competitive salary commensurate with experience
• [Benefit 1]
• [Benefit 2]
• [Benefit 3]
• [Benefit 4]

Location

[Information about work location, whether it's on-site, remote, or hybrid]

Equal Employment Opportunity

[Company] is an equal opportunity employer committed to building a diverse and inclusive team. We encourage applications from all qualified individuals regardless of race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, or veteran status.

🚀 Hiring Process

We've designed our hiring process to be comprehensive and give you multiple opportunities to showcase your skills and experience. Here's what you can expect:

Initial Conversation

A brief chat with our recruiting team to discuss your background and experience in digital marketing and paid search.

Strategic Challenge

An opportunity to demonstrate your strategic thinking by developing a paid media strategy for a hypothetical product launch.

In-depth Discussion

A detailed conversation about your work history, achievements, and approach to digital marketing with the hiring manager.

Team Fit Exploration

A focused discussion about your past experiences and how they relate to key competencies for this role.

Leadership Conversation

A final interview with a senior leader to discuss your strategic vision and potential impact on our digital marketing efforts.

Ideal Candidate Profile (For Internal Use)

Role Overview

The ideal Digital Marketing Manager (Search) will be a strategic thinker with a strong technical background in paid search advertising. They should have a proven track record of driving growth through data-driven campaign optimization and a passion for staying at the forefront of digital marketing trends.

Essential Behavioral Competencies

1. Strategic Thinking: Ability to develop comprehensive paid media strategies aligned with business goals and market trends.
2. Data-Driven Decision Making: Skill in leveraging analytics to inform campaign optimizations and strategic decisions.
3. Adaptability: Flexibility to quickly adjust strategies in response to changing market conditions or platform updates.
4. Innovative Problem-Solving: Capacity to creatively address challenges and identify new growth opportunities within paid media channels.
5. Cross-Functional Collaboration: Ability to work effectively with various teams, translating technical concepts for non-technical stakeholders.

Goals For Role

1. Increase return on ad spend (ROAS) by [X]% within the first six months through optimization of existing campaigns and implementation of new strategies.
2. Successfully launch and scale local search ad campaigns in [X] new markets, achieving a cost per acquisition (CPA) [X]% below the company average.
3. Implement at least [X] new automated campaign strategies, resulting in a [X]% improvement in overall campaign efficiency.
4. Reduce customer acquisition cost (CAC) by [X]% year-over-year while maintaining or increasing conversion rates.

Ideal Candidate Profile

• 5+ years of experience in digital marketing with a focus on paid search and PPC channels
• Demonstrated success in managing and optimizing large-scale paid media campaigns
• Strong proficiency in Google Ads, including experience with PMAX and Shopping campaigns
• Analytical mindset with the ability to extract actionable insights from complex data sets
• Experience with marketing automation and bid management tools
• Excellent project management skills with the ability to handle multiple priorities
• Proactive learner who stays up-to-date with the latest digital marketing trends and technologies
• Strong communicator capable of presenting complex information clearly to various stakeholders
• Results-oriented with a track record of driving measurable improvements in key performance metrics
• Comfortable working in a fast-paced, evolving environment