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What is an E-Commerce Marketing Manager?

As an E-Commerce Marketing Manager, you'll be responsible for driving the growth and success of your company's online sales channels. This is a crucial role for any organization with a strong digital presence, as you'll be tasked with developing and implementing strategies to attract more customers, boost sales, and enhance the overall customer experience.

What does an E-Commerce Marketing Manager do?

As an E-Commerce Marketing Manager, you'll be the driving force behind your company's online marketing efforts. This includes managing and optimizing digital marketing campaigns, such as search engine optimization (SEO), paid advertising, email marketing, social media, and content marketing. You'll also collaborate with cross-functional teams to ensure the successful execution of e-commerce initiatives, and stay up-to-date with the latest trends and best practices in the industry.

E-Commerce Marketing Manager Responsibilities Include

• Developing and implementing strategies to drive traffic, increase sales, and improve the overall performance of the company's e-commerce website and online channels
• Managing and optimizing digital marketing campaigns, including SEO, paid advertising, email marketing, social media, and content marketing
• Analyzing website analytics and customer data to identify opportunities for growth and improvement, and making data-driven decisions to enhance the customer experience
• Collaborating with cross-functional teams, including product, design, and IT, to ensure the successful execution of e-commerce initiatives
• Staying up-to-date with the latest trends and best practices in e-commerce marketing, and adapting strategies accordingly
• Measuring and reporting on the effectiveness of marketing campaigns and providing recommendations for continuous improvement

Job Description

E-Commerce Marketing Manager 🛒

About Company

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Job Brief

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What You'll Do 💻

As an E-Commerce Marketing Manager, you'll be responsible for driving the growth and success of our company's online sales channels. This includes managing and optimizing digital marketing campaigns, analyzing customer data, and collaborating with cross-functional teams to ensure the successful execution of e-commerce initiatives.

• Develop and implement strategies to drive traffic, increase sales, and improve the overall performance of our e-commerce website and online channels
• Manage and optimize digital marketing campaigns, including SEO, paid advertising, email marketing, social media, and content marketing
• Analyze website analytics and customer data to identify opportunities for growth and improvement, and make data-driven decisions to enhance the customer experience
• Collaborate with cross-functional teams to ensure the successful execution of e-commerce initiatives
• Stay up-to-date with the latest trends and best practices in e-commerce marketing, and adapt strategies accordingly
• Measure and report on the effectiveness of marketing campaigns and provide recommendations for continuous improvement

What We're Looking For 🔍

• Bachelor's degree in marketing, digital media, or a related field
• 3-5 years of experience in e-commerce marketing or digital marketing
• Strong understanding of e-commerce platforms, online consumer behavior, and digital marketing strategies
• Proficient in using web analytics tools, such as Google Analytics, to track and measure campaign performance
• Excellent communication and project management skills
• Ability to think strategically and creatively to drive business growth

Our Values

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Compensation and Benefits

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Location

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Equal Employment Opportunity

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Hiring Process 🧭

The hiring process for this role will involve several steps to ensure we find the best candidate. Here's what you can expect:

Screening Interview

This is a brief phone or video call interview to assess your basic qualifications, experience, and fit for the role.

Competency Interview: Digital Marketing Strategies

This interview will focus on evaluating your expertise in developing and implementing effective digital marketing strategies for e-commerce.

Chronological Interview

For this role, which requires 3-5 years of relevant experience, we'll conduct a chronological interview with the hiring manager to understand your professional background and how your past experiences have prepared you for this role.

Work Sample: E-Commerce Campaign Presentation

You'll be asked to prepare a presentation outlining a digital marketing campaign strategy for our e-commerce website. This will demonstrate your ability to think strategically, analyze data, and develop effective campaigns.

Competency Interview: Cross-Functional Collaboration

This interview will focus on evaluating your ability to collaborate with cross-functional teams, such as product, design, and IT, to ensure the successful execution of e-commerce initiatives.

Ideal Candidate Profile (For Internal Use)

Role Overview

We're looking for an experienced E-Commerce Marketing Manager who can drive the growth and success of our online sales channels. This person will be responsible for developing and implementing effective digital marketing strategies, analyzing customer data, and collaborating with cross-functional teams to enhance the overall customer experience.

Essential Behavioral Competencies

1. Strategic Thinking: Ability to think critically and develop long-term, data-driven strategies to achieve business goals
2. Adaptability: Willingness to continuously learn and adapt to changing market trends and customer needs
3. Collaboration: Strong communication and interpersonal skills to work effectively with cross-functional teams
4. Analytical Mindset: Proficiency in using data and metrics to make informed decisions and measure the success of marketing campaigns
5. Creativity: Ability to come up with innovative ideas and solutions to drive customer engagement and sales

Goals For Role

1. Increase website traffic by 20% within the first 6 months
2. Achieve a 15% increase in e-commerce sales within the first year
3. Improve customer satisfaction and retention by 10% through enhanced user experience
4. Develop and implement a comprehensive digital marketing strategy that aligns with the company's overall business objectives

Ideal Candidate Profile

• Bachelor's degree in marketing, digital media, or a related field
• 3-5 years of experience in e-commerce marketing or digital marketing
• Proven track record of developing and implementing successful digital marketing campaigns
• Expertise in using web analytics tools, such as Google Analytics, to track and measure campaign performance
• Strong communication and project management skills
• Ability to think strategically and creatively to drive business growth
• Passion for e-commerce and staying up-to-date with the latest industry trends