Are you looking to hire a Growth Marketing Manager? Look no further! We've crafted a comprehensive job description template that you can easily customize for your company. This role is crucial for driving user acquisition and expanding market presence. For additional resources, check out our interview guide and interview questions for Growth Marketing Managers.

What is a Growth Marketing Manager?

A Growth Marketing Manager is a key player in any company's marketing team, responsible for driving user acquisition, retention, and revenue growth through data-driven strategies. This role combines analytical skills with creative thinking to develop and execute marketing campaigns across various digital channels. Growth Marketing Managers are essential for companies looking to scale their user base and optimize their marketing performance in a competitive landscape.

These professionals use a mix of performance marketing techniques, data analysis, and strategic planning to achieve measurable results. They work closely with other teams, including product, creative, and analytics, to ensure a cohesive approach to growth initiatives.

What does a Growth Marketing Manager do?

Growth Marketing Managers are primarily focused on developing and implementing strategies to acquire new users or customers while optimizing marketing spend. They manage and scale digital marketing campaigns across multiple platforms, such as social media, search engines, and mobile app stores.

On a day-to-day basis, these professionals analyze large datasets of marketing performance metrics to make data-driven decisions. They continuously test and optimize campaigns to improve key performance indicators (KPIs) such as customer acquisition cost (CAC), return on ad spend (ROAS), and lifetime value (LTV). Growth Marketing Managers also stay up-to-date with industry trends and emerging technologies to identify new growth opportunities.

Growth Marketing Manager Responsibilities Include:

• Developing and executing mid-to-long-term paid advertising strategies
• Managing and optimizing mobile acquisition and paid search campaigns
• Analyzing marketing data to inform decision-making and improve performance
• Collaborating with creative teams to develop effective marketing assets
• Conducting market research and competitor analysis
• Implementing processes for launching new products in the digital space
• Monitoring and reporting on key marketing metrics and ROI

Job Description

🚀 Growth Marketing Manager

About Company

[Company] is a [industry] leader dedicated to [value proposition]. Our mission is to [company mission statement]. We're passionate about [company focus] and committed to delivering exceptional [products/services] to our customers.

Job Brief

We're seeking a talented Growth Marketing Manager to join our dynamic team and drive our user acquisition and market expansion efforts. In this role, you'll be responsible for developing and executing data-driven marketing strategies across various digital channels.

📊 What You'll Do

As our Growth Marketing Manager, you'll play a crucial role in scaling our user base and optimizing marketing performance. Your key responsibilities will include:

• 📈 Developing and managing high-performance digital marketing campaigns
• 🔍 Analyzing data to inform strategic decisions and improve campaign ROI
• 🎨 Collaborating with creative teams to develop effective marketing assets
• 🚀 Identifying and capitalizing on new growth opportunities
• 📱 Optimizing mobile app marketing and user acquisition strategies

🧠 What We're Looking For

We're seeking a candidate with:

• Proven experience in growth marketing or user acquisition roles
• Strong analytical skills and proficiency in data-driven decision making
• Expertise in digital marketing platforms (e.g., Meta, Google Ads, Apple Search Ads)
• Experience with mobile app marketing and performance optimization
• Excellent communication and collaboration skills
• Adaptability and eagerness to learn in a fast-paced environment

Our Values

• Innovation and creativity
• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement
• Customer-centric approach

Compensation and Benefits

• Competitive salary commensurate with experience
• Comprehensive health insurance
• Retirement savings plan
• Professional development opportunities
• Flexible work arrangements

Location

This position is [location-based/remote/hybrid] with [any specific requirements or preferences].

Equal Employment Opportunity

[Company] is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

🔍 Hiring Process

We've designed our hiring process to be thorough and give you multiple opportunities to showcase your skills and experience. Here's what you can expect:

Initial Screening Call

A brief conversation with our recruiting team to discuss your background and interest in the role.

Skills Assessment

An opportunity to demonstrate your analytical and strategic thinking through a practical marketing exercise.

In-depth Interview

A comprehensive discussion about your experience, approach to growth marketing, and potential impact on our team.

Team Fit Interview

Meet with potential teammates to explore how you'd collaborate and contribute to our company culture.

Final Executive Interview

A conversation with a senior leader to discuss your vision for the role and alignment with company goals.

Ideal Candidate Profile (For Internal Use)

Role Overview

We're looking for a data-driven, strategic thinker with a proven track record in growth marketing. The ideal candidate will have a mix of analytical skills and creative problem-solving abilities, with experience in scaling user acquisition across multiple digital channels.

Essential Behavioral Competencies

1. Data-Driven Decision Making: Ability to analyze complex datasets and translate insights into actionable strategies.
2. Strategic Thinking: Capacity to develop comprehensive marketing plans aligned with business objectives.
3. Adaptability: Flexibility to thrive in a fast-paced environment and quickly adjust strategies based on performance data.
4. Cross-Functional Collaboration: Skill in working effectively with various teams to drive cohesive marketing efforts.

Goals For Role

1. Increase user acquisition by [X%] within the first 6 months through optimized digital marketing campaigns.
2. Improve overall marketing ROI by [Y%] through data-driven optimization and strategic budget allocation.
3. Successfully launch and scale [Z] new product campaigns in the target market within the fiscal year.
4. Develop and implement [W] new growth marketing strategies or channels to diversify the acquisition mix.

Ideal Candidate Profile

• Demonstrated history of driving significant user growth through digital marketing channels
• Strong analytical skills with experience in data visualization tools and/or SQL
• In-depth knowledge of performance marketing platforms and attribution tools
• Experience with mobile app marketing and understanding of app store optimization techniques
• Excellent communication skills with the ability to present complex data in a clear, actionable manner
• Proactive learner who stays updated on industry trends and emerging marketing technologies
• [Location]-based or comfortable with remote work arrangements