Are you looking to hire a Marketing Project Manager / PPC Specialist? We've created a comprehensive job description template that you can easily customize for your company's needs. To support your hiring process, we've also prepared an interview guide and interview questions specifically for this role.

What is a Marketing Project Manager / PPC Specialist?

A Marketing Project Manager / PPC Specialist is a dynamic professional who combines project management skills with expertise in pay-per-click (PPC) advertising. This role is crucial for organizations looking to maximize their digital marketing efforts and drive measurable results through online advertising campaigns.

These specialists are responsible for planning, executing, and optimizing PPC campaigns across various platforms while managing multiple projects simultaneously. They play a pivotal role in driving traffic, generating leads, and increasing conversions through data-driven strategies and continuous optimization.

What does a Marketing Project Manager / PPC Specialist do?

A Marketing Project Manager / PPC Specialist wears multiple hats within an organization's marketing department. They are primarily responsible for creating, managing, and optimizing PPC campaigns across platforms such as Google Ads, Microsoft Ads, and social media advertising channels.

These professionals analyze complex data sets to identify trends and make data-driven decisions that improve campaign performance. They develop and refine processes, bidding strategies, and automation techniques to maximize ROI and efficiency. Additionally, they conduct competitive intelligence research and market analysis to stay ahead of industry trends and inform strategic decisions.

As project managers, they lead initiatives from ideation to implementation, ensuring timely delivery and collaboration with cross-functional teams. This role requires a unique blend of analytical skills, strategic thinking, and hands-on campaign management to drive marketing innovation and achieve business objectives.

Marketing Project Manager / PPC Specialist Responsibilities Include:

• Creating and managing PPC campaigns across multiple platforms
• Analyzing campaign data to optimize performance and ROI
• Developing and implementing bidding strategies and automation techniques
• Conducting market research and competitive analysis
• Leading cross-functional marketing projects
• Collaborating with team members to drive marketing innovation
• Staying up-to-date with industry trends and best practices

Job Description

🚀 Marketing Project Manager / PPC Specialist

About Company

[Company] is a leading organization in the [industry] sector, known for its innovative approach to [value proposition]. We're committed to delivering exceptional results for our clients through cutting-edge digital marketing strategies.

Job Brief

We're seeking a talented and analytical Marketing Project Manager / PPC Specialist to join our dynamic team. In this role, you'll be responsible for driving our pay-per-click (PPC) marketing initiatives while managing key projects that contribute to our overall marketing success.

🎯 What You'll Do

As our Marketing Project Manager / PPC Specialist, you'll play a crucial role in our digital marketing efforts. Your responsibilities will include:

• 📊 Creating, managing, and optimizing PPC campaigns across various platforms
• 📈 Analyzing complex data sets to identify trends and make data-driven decisions
• 🔧 Developing and refining processes, bidding strategies, and automation techniques
• 🔍 Conducting competitive intelligence research and market analysis
• 📅 Leading projects from ideation to implementation, ensuring timely delivery
• 🤝 Collaborating with cross-functional teams to drive marketing innovation
• 📚 Continuously learning and adapting to new technologies and industry trends

🧠 What We're Looking For

• Bachelor's degree in Marketing, Business, or a related field
• Strong analytical skills with proficiency in data interpretation and statistics
• Expert-level skills in Microsoft Excel and data visualization tools
• Experience with PPC platforms (e.g., Google Ads, Microsoft Ads) is a plus
• Excellent problem-solving abilities and attention to detail
• Strong project management and organizational skills
• Ability to work autonomously and thrive in a fast-paced environment
• Passion for digital marketing and continuous learning

Our Values

• Innovation and creativity
• Data-driven decision making
• Collaborative teamwork
• Continuous improvement
• Customer-centric approach

Compensation and Benefits

• Competitive salary commensurate with experience
• Performance-based bonuses
• Comprehensive health insurance
• Retirement savings plan
• Professional development opportunities
• Flexible work arrangements

Location

This position is [remote/hybrid/on-site] based in [location/time zone].

Equal Employment Opportunity

[Company] is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

🔎 Hiring Process

We've designed our hiring process to be comprehensive and give you multiple opportunities to showcase your skills and experience. Here's what you can expect:

Initial Screening

A brief conversation to discuss your background and experience in PPC marketing and project management.

Skills Assessment

An opportunity to demonstrate your analytical and strategic skills through a practical PPC campaign exercise.

In-depth Interview

A detailed discussion about your work history, achievements, and approach to PPC marketing and project management.

Team Interview

A conversation with potential team members to assess cultural fit and collaboration skills.

Final Discussion

A meeting with our leadership team to explore your strategic thinking and potential impact on our company.

Ideal Candidate Profile (For Internal Use)

Role Overview

We're looking for a highly analytical and strategic thinker who can drive our PPC marketing efforts while managing complex projects. The ideal candidate will have a strong background in data analysis, a passion for digital marketing, and excellent project management skills.

Essential Behavioral Competencies

1. Analytical Thinking: Ability to interpret complex data sets and make data-driven decisions.
2. Adaptability: Flexibility to adjust strategies quickly in response to market changes or new technologies.
3. Proactive Learning: Strong drive for continuous self-improvement and staying ahead of industry trends.
4. Project Management: Skill in planning, organizing, and executing multiple projects simultaneously.
5. Strategic Problem-Solving: Capacity to approach challenges creatively and develop innovative solutions.

Goals For Role

1. Increase overall PPC campaign ROI by [X]% within the first six months.
2. Develop and implement at least [X] new automated processes to improve campaign management efficiency.
3. Successfully launch and manage PPC campaigns for [X] new product lines or markets, achieving a positive ROAS within [X] days of launch.
4. Reduce wasted ad spend by [X]% across all campaigns while maintaining or improving conversion rates.

Ideal Candidate Profile

• Demonstrated success in managing and optimizing large-scale PPC campaigns
• Strong analytical background with experience in data analysis and interpretation
• Proficiency in PPC platforms and analytics tools
• Excellent Excel skills, including pivot tables, vlookups, and data modeling
• Experience with marketing automation tools and CRM systems
• Strong communication skills with the ability to present complex data clearly
• Self-motivated with a proven ability to work independently and as part of a team
• Adaptable to changing priorities and able to manage multiple projects simultaneously
• Comfortable working in a [remote/hybrid/on-site] environment