Are you looking to hire a Marketing Technology Manager? We've crafted an example job description that you can customize to fit your company's unique needs. Use our AI Interview Guide Generator and AI Interview Question Generator to streamline your hiring process.

What is a Marketing Technology Manager?

A Marketing Technology Manager plays a pivotal role in bridging the gap between marketing and IT. They oversee the implementation and optimization of marketing technology tools and platforms, ensuring that these systems effectively support marketing strategies and initiatives. By leveraging data-driven insights and advanced technologies, they enhance the efficiency and effectiveness of marketing operations within the organization.

What Does a Marketing Technology Manager Do?

Marketing Technology Managers manage and optimize the marketing technology stack, including CRM systems, email marketing platforms, analytics tools, and automation solutions. They collaborate with cross-functional teams to identify technology needs, implement solutions that drive marketing effectiveness, and ensure seamless integration of various platforms. Additionally, they analyze data and metrics to assess the performance of marketing campaigns, providing actionable insights that inform strategic decisions.

Marketing Technology Manager Responsibilities Include

• Managing and optimizing the marketing technology stack, including CRM, email marketing, analytics, and automation tools.
• Collaborating with cross-functional teams to identify and address technology needs.
• Analyzing marketing data and performance metrics to provide actionable insights.
• Staying updated with the latest marketing technology trends and best practices.
• Training and supporting team members on marketing technology tools and platforms.
• Developing and maintaining documentation for marketing technology processes and workflows.

Job Description

Marketing Technology Manager 🛠️

About Company

[Placeholder paragraph about company]

Job Brief

[Placeholder paragraph on what the role is]

What You’ll Do 📈

As a Marketing Technology Manager, you will:

• 🚀 Manage and optimize the marketing technology stack, including CRM, email marketing, and analytics tools.
• 🤝 Collaborate with cross-functional teams to implement technology solutions that enhance marketing effectiveness.
• 📊 Analyze data and metrics to assess campaign performance and provide actionable insights.
• 🛠️ Stay current with the latest marketing technology trends and best practices.
• 📚 Train and support team members on marketing technology tools and platforms.

What We’re Looking For 🔍

• 🎓 Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
• 💼 3+ years of experience in marketing technology, digital marketing, or a related role.
• 🛠️ Strong understanding of marketing automation, CRM systems, and analytics tools.
• 📊 Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• 📅 Strong project management skills and the ability to manage multiple projects simultaneously.
• 🗣️ Excellent communication and interpersonal skills.
• 🌟 Preferred Qualifications:
• Experience with tools such as HubSpot, Salesforce, Google Analytics, and other marketing platforms.
• Knowledge of HTML, CSS, and basic coding skills.
• Certifications in marketing technology or related fields are a plus.

Our Values 🌟

• Commitment to excellence
• Innovation and creativity
• Collaboration and teamwork
• Integrity and accountability
• Customer-centricity

Compensation and Benefits 💰

• Competitive salary and performance-based bonuses
• Comprehensive health, dental, and vision insurance
• Flexible work hours and remote work options
• Opportunities for professional development and growth

Location 📍

This position is based in [Location] with options for remote or hybrid work arrangements.

Equal Employment Opportunity ⚖️

[Company] is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Hiring Process 📝

Finding the right candidate is important to us. Our hiring process includes several steps to ensure a great fit.

Screening Interview

A preliminary Screening Interview to evaluate the candidate’s basic qualifications, relevant experience, and overall fit for the Marketing Technology Manager position. This interview focuses on assessing the candidate’s background and ensuring they meet the essential requirements.

Technical Skills Interview

A Competency Interview conducted by a department leader to assess the candidate’s technical expertise in marketing technology tools and platforms such as CRM systems, marketing automation, and analytics tools. This interview explores the candidate’s ability to manage and optimize a marketing technology stack.

Project Management Interview

A Competency Interview focused on evaluating the candidate’s project management skills, including their ability to handle multiple projects simultaneously, collaborate with cross-functional teams, and implement technology solutions that drive marketing effectiveness.

Work Sample Exercise

A Work Sample exercise where the candidate is asked to analyze a set of marketing campaign data and provide actionable insights. This task demonstrates the candidate’s analytical skills and ability to leverage data-driven insights to optimize marketing strategies.

Ideal Candidate Profile (For Internal Use)

Role Overview

[Placeholder paragraph on what the company is looking for in a candidate]

Essential Behavioral Competencies

1. Analytical Thinking: Ability to interpret complex data and make data-driven decisions.
2. Project Management: Skilled in managing multiple projects and meeting deadlines.
3. Collaboration: Excellent teamwork and communication skills.
4. Adaptability: Able to stay current with evolving marketing technologies.
5. Problem-Solving: Proactive in identifying and resolving issues.

Goals For Role

1. Optimize the marketing technology stack to enhance campaign effectiveness.
2. Implement new marketing technologies that align with company objectives.
3. Improve data analysis processes to provide more actionable insights.
4. Train and support the marketing team on technology tools.
5. Develop comprehensive documentation for marketing technology workflows.

Ideal Candidate Profile

• Proven track record of managing marketing technology tools and platforms.
• Strong analytical and data interpretation skills.
• Excellent project management and organizational abilities.
• Effective communication and interpersonal skills.
• Ability to collaborate with cross-functional teams.
• Familiarity with CRM systems, marketing automation, and analytics tools.
• Knowledge of HTML, CSS, or basic coding is a plus.