Looking to fill a Media Buyer role? 🤑 Check out this example job description that you can easily customize for your company! And be sure to check out our AI-powered interview guide generator and interview question generator to help you streamline your hiring process.

What is a Media Buyer?

Media Buyers are the strategic masterminds behind advertising campaigns. 🧠 They are responsible for planning, negotiating, and purchasing advertising space and time across a variety of media platforms, such as television, radio, print, digital, and outdoor. By analyzing audience data and metrics, Media Buyers identify the most effective and efficient advertising opportunities to help their clients achieve their marketing goals.

What does a Media Buyer do?

As a Media Buyer, you'll be responsible for leveraging your expertise in media planning and data analysis to develop and execute integrated advertising strategies. 📊 This includes negotiating favorable rates and placements with media vendors, monitoring and optimizing campaigns during execution, and providing detailed post-campaign reporting and analysis to clients. You'll collaborate closely with other marketing and creative team members to ensure seamless campaign delivery and maximum return on investment.

Media Buyer Responsibilities Include:

• Analyzing media consumption data and audience metrics to identify the most effective advertising opportunities
• Negotiating favorable rates and placement for advertising campaigns to meet clients' budget and performance goals
• Monitoring and optimizing campaigns during execution to ensure maximum return on investment
• Providing detailed post-campaign reporting and analysis to clients
• Collaborating with other marketing and creative team members to develop and execute integrated advertising strategies

Job Description

📋 Media Buyer

About Company

[placeholder paragraph about company]

Job Brief

[placeholder paragraph on what the role is]

What You'll Do 🎯

As a Media Buyer, you'll be responsible for planning, negotiating, and purchasing advertising space and time across various media platforms. You'll use your data analysis skills to identify the most effective advertising opportunities and optimize campaigns to achieve maximum return on investment for our clients.

• Analyze media consumption data and audience metrics to inform media planning decisions
• Negotiate favorable rates and placement with media vendors
• Monitor and optimize advertising campaigns during execution
• Provide detailed post-campaign reporting and analysis
• Collaborate with marketing and creative teams to develop integrated advertising strategies

What We're Looking For 🔍

• 2-4 years of experience in a media buying or media planning role
• Proficiency in analyzing audience data and media metrics
• Strong negotiation skills and the ability to secure favorable rates and placements
• Excellent project management and organizational skills
• Effective communication and presentation skills
• Passion for staying up-to-date with the latest media trends and technologies

Our Values

• [placeholder list of common values]

Compensation and Benefits

• [placeholder list of compensation and benefits]

Location

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Equal Employment Opportunity

[statement about the company being an equal opportunity employer]

Hiring Process 🤝

To ensure we find the best fit for this role, our hiring process includes several steps:

Screening Interview

This initial interview will help us determine if you meet the minimum qualifications for the Media Buyer role and assess your overall fit and interest in the position.

Competency Interview - Media Planning and Analytics

In this interview, we'll dive deeper into your experience and skills in media planning, data analysis, and campaign optimization. We'll evaluate your ability to analyze audience metrics, identify effective advertising opportunities, and optimize campaigns.

Competency Interview - Negotiation and Execution

This interview will assess your strengths in negotiating favorable rates and placements, as well as your ability to effectively execute and manage advertising campaigns. We'll explore your experience working with media vendors, managing budgets, and delivering campaign performance reports.

Work Sample - Media Plan Presentation

You'll be asked to prepare a short presentation showcasing your approach to developing a media plan for a hypothetical client. This will allow us to evaluate your strategic thinking, data-driven decision making, and presentation skills.

Chronological Interview

For candidates with four or more years of experience in a similar media buying role, this interview will focus on your career history and progression. We'll explore your previous responsibilities, achievements, and the context in which you operated.

Ideal Candidate Profile (For Internal Use)

Role Overview

We're seeking a talented Media Buyer who can help us deliver impactful advertising campaigns for our clients. The ideal candidate will have a proven track record of using data-driven insights to identify the most effective advertising opportunities and negotiate favorable terms to maximize return on investment.

Essential Behavioral Competencies

1. Strategic Thinking: Ability to analyze complex data, identify trends, and develop comprehensive media plans that align with client objectives.
2. Negotiation Skills: Confident and effective negotiator, able to secure the best possible rates and placements from media vendors.
3. Project Management: Excellent organizational and time management skills, with the ability to juggle multiple campaigns and deadlines.
4. Attention to Detail: Meticulous and thorough in the execution and optimization of advertising campaigns, ensuring delivery of accurate and insightful performance reporting.
5. Collaborative Mindset: Strong communicator and team player, able to work seamlessly with marketing, creative, and client stakeholders.

Goals For Role

1. Achieve a [X]% year-over-year increase in client advertising campaign return on investment.
2. Secure [X]% of media placements at negotiated rates that are at least [Y]% below industry averages.
3. Deliver [X]% of client campaign performance reports within [Y] business days of campaign completion.
4. Maintain a client satisfaction rating of at least [X]% across all accounts.

Ideal Candidate Profile

• 2-4 years of experience in a media buying or media planning role
• Proficiency in media planning, data analysis, and campaign optimization
• Proven track record of negotiating favorable rates and placements with media vendors
• Strong project management and organizational skills
• Excellent communication and presentation abilities
• Passion for staying up-to-date with the latest media trends and technologies
• [Location]-based or willing to work within [Company]'s primary time zone