Are you looking to hire a Product Lead to drive your company's product-led growth initiatives? This comprehensive job description template will help you attract top talent for this crucial role. Remember to customize it to fit your organization's specific needs and culture. For additional resources, check out our interview guide and interview questions for Product Lead positions.

What is a Product Lead?

A Product Lead is a senior-level product management professional responsible for driving the strategic direction and growth of a product or product line. In the context of product-led growth (PLG), this role is pivotal in creating and executing strategies that leverage the product itself as the primary driver of user acquisition, conversion, and expansion.

The Product Lead serves as a bridge between various departments, including product development, marketing, and sales, ensuring that the product strategy aligns with overall business objectives. They play a crucial role in understanding user needs, market trends, and competitive landscapes to inform product decisions and drive business growth.

What does a Product Lead do?

A Product Lead wears many hats, balancing strategic thinking with hands-on execution. They typically spend their time analyzing user data, conducting market research, and collaborating with cross-functional teams to develop and implement growth strategies.

On a day-to-day basis, a Product Lead might be found leading product planning sessions, prioritizing feature development, or working closely with engineering and design teams to bring new ideas to life. They also play a key role in defining and tracking key performance indicators (KPIs) related to user acquisition, engagement, and retention.

Additionally, Product Leads often engage with customers directly, gathering insights and feedback to inform product decisions. They may also be involved in creating and presenting business cases to stakeholders, advocating for resources, and aligning teams around a shared product vision.

Product Lead Responsibilities Include:

• Developing and executing comprehensive product-led growth strategies
• Owning the product roadmap for growth initiatives and self-serve user experiences
• Collaborating with cross-functional teams to drive user acquisition, engagement, and retention
• Conducting market and competitive analysis to identify growth opportunities
• Utilizing data analytics and user research to inform product decisions
• Leading A/B testing and experimentation to optimize user journeys
• Partnering with marketing and sales teams to align product strategy with go-to-market efforts
• Presenting product strategies and results to senior leadership and stakeholders

Job Description

🚀 Product Lead - Growth

About Company

[COMPANY] is a [INDUSTRY] leader, dedicated to [VALUE PROPOSITION]. Our innovative solutions empower businesses to [BENEFIT]. With a culture of collaboration and creativity, we're on a mission to [MISSION STATEMENT].

Job Brief

We're seeking a talented and driven Product Lead to spearhead our product-led growth initiatives. In this role, you'll be instrumental in accelerating user acquisition, engagement, and retention through strategic product development and optimization.

🎯 What You'll Do

As our Product Lead for Growth, you'll be at the forefront of driving our product-led strategy. Your key responsibilities will include:

• 📊 Developing and executing a comprehensive PLG strategy
• 🔍 Identifying and capitalizing on untapped expansion opportunities
• 💡 Owning the product roadmap for growth initiatives
• 🤝 Collaborating with cross-functional teams to deliver delightful product experiences
• 📈 Utilizing data analysis and user research to inform product decisions
• 🚀 Launching and optimizing self-serve user experiences

🌟 What We're Looking For

• 8+ years of product management experience, with a focus on growth and PLG
• Proven track record of successful product launches and measurable business impact
• Strong analytical and data interpretation abilities
• Excellent communication and stakeholder management skills
• Experience with SaaS, productivity tools, or low-code platforms (preferred)
• Familiarity with growth frameworks and methodologies
• Customer-centric mindset with a bias for action and ownership

Our Values

• 🤝 Collaboration and teamwork
• 🚀 Innovation and continuous improvement
• 👥 Customer obsession
• 🌱 Growth mindset
• 🤲 Inclusivity and diversity

Compensation and Benefits

• 💰 Competitive salary commensurate with experience
• 🏥 Comprehensive health, dental, and vision insurance
• 💻 Remote work options
• 📚 Professional development opportunities
• 🏖️ Generous paid time off

Location

This position is [LOCATION TYPE: e.g., remote-friendly, hybrid, or office-based in CITY, STATE].

Equal Employment Opportunity

[COMPANY] is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

🔎 Hiring Process

Our hiring process is designed to be comprehensive yet efficient, allowing both you and our team to assess mutual fit. Here's what you can expect:

Initial Conversation

A brief call with our recruiting team to discuss your background and interest in the role.

Meet the Hiring Manager

An in-depth conversation with the hiring manager to explore your experience and approach to product-led growth.

Team Interview

Meet with key cross-functional stakeholders to discuss collaboration and your vision for the role.

Case Study Presentation

Present a growth strategy for a hypothetical product scenario, showcasing your strategic thinking and communication skills.

Final Interview

A final conversation with senior leadership to ensure alignment on expectations and company culture.

Ideal Candidate Profile (For Internal Use)

Role Overview

We're seeking a strategic thinker who can balance high-level growth strategy with hands-on product execution. The ideal candidate will have a proven track record of driving user acquisition and revenue growth through product-led initiatives, with the ability to influence and collaborate across functions.

Essential Behavioral Competencies

1. Strategic Thinking: Ability to develop and execute comprehensive PLG strategies.
2. Data-Driven Decision Making: Skill in leveraging data and analytics to inform product decisions.
3. Cross-functional Leadership: Proven ability to influence and collaborate across departments.
4. User Empathy: Deep understanding of user needs and ability to translate them into product features.
5. Execution Excellence: Track record of delivering high-impact product initiatives.

Goals For Role

1. Increase new user activation rate from X% to Y% within 6 months
2. Improve 30-day retention rate by Z% through targeted product improvements
3. Generate $X million in incremental ARR through self-serve conversions
4. Launch 3 high-impact growth experiments per quarter, with at least 1 driving a 10%+ improvement in key metrics

Ideal Candidate Profile

• Proven track record of driving growth metrics in a B2B SaaS environment
• Strong understanding of PLG principles and best practices
• Experience with low-code or productivity tool products a plus
• Analytical mindset with the ability to translate data into actionable insights
• Excellent communication skills, with the ability to influence cross-functional stakeholders
• Entrepreneurial spirit and comfort with ambiguity
• Demonstrated ability to learn quickly and adapt to changing market conditions
• History of high achievement and impact in previous roles
• Passion for technology and its applications in business growth