Are you looking to hire a Search Marketing Manager? We've crafted a comprehensive job description template that you can easily customize for your company's needs. This post includes a detailed job description, along with insights on the role and hiring process. For additional resources, check out our interview guide and interview questions for Search Marketing Managers.

What is a Search Marketing Manager?

A Search Marketing Manager is a digital marketing professional responsible for planning, implementing, and optimizing search engine marketing (SEM) strategies. They play a crucial role in driving targeted traffic to a company's website, increasing brand visibility, and generating leads or sales through paid search advertising.

Search Marketing Managers typically work with platforms like Google Ads and Microsoft Ads to create and manage pay-per-click (PPC) campaigns. They analyze data, conduct keyword research, and continuously refine strategies to improve campaign performance and return on investment (ROI).

What does a Search Marketing Manager do?

Search Marketing Managers are responsible for a wide range of tasks related to paid search advertising. They develop and execute comprehensive SEM strategies aligned with business objectives, manage budgets, and optimize campaigns for maximum efficiency.

On a day-to-day basis, they might be found analyzing campaign performance data, adjusting bids, refining ad copy, or exploring new keyword opportunities. They also collaborate with other teams, such as content marketing and web development, to ensure a cohesive digital marketing approach.

Search Marketing Manager Responsibilities Include:

• Developing and implementing SEM strategies
• Managing and optimizing paid search campaigns
• Conducting keyword research and analysis
• Creating and maintaining product feeds for shopping campaigns
• Analyzing performance data and providing actionable insights
• Collaborating with cross-functional teams to enhance marketing efforts
• Staying up-to-date with industry trends and best practices

Job Description

🔍 Search Marketing Manager

About Company

[Company] is a leading player in the [industry] space, dedicated to [brief description of company's mission or value proposition]. We're seeking a talented Search Marketing Manager to join our team and drive our digital marketing efforts to new heights.

Job Brief

We're looking for a skilled Search Marketing Manager to oversee our SEM campaigns and drive customer acquisition through strategic paid search initiatives. The ideal candidate will have a strong analytical background, creativity, and a passion for digital marketing.

🎯 What You'll Do

As our Search Marketing Manager, you'll be responsible for:

• 📊 Managing and optimizing paid search accounts (Google Ads, Microsoft Ads, etc.)
• 🛒 Developing and maintaining product feeds for shopping campaigns
• 🧪 Implementing test & learn initiatives for ad copy, landing pages, and targeting
• 📈 Analyzing data to evaluate performance and drive key optimizations
• 🤝 Collaborating with cross-functional teams to enhance marketing efforts
• 🔍 Researching growth opportunities through keyword and competitive analysis
• 🤖 Staying current with marketing technology and industry best practices

🌟 What We're Looking For

• Proven experience in e-commerce search marketing
• Strong analytical skills and proficiency in data analysis tools
• Experience managing large-scale campaigns with various bidding strategies
• Excellent communication and problem-solving skills
• Adaptability to work in a fast-paced, evolving environment
• Proactive mindset with a customer-focused approach

Our Values

• [Value 1]
• [Value 2]
• [Value 3]
• [Value 4]

Compensation and Benefits

• Competitive salary commensurate with experience
• [Benefit 1]
• [Benefit 2]
• [Benefit 3]
• [Benefit 4]

Location

This position is [remote/on-site/hybrid] based in [location/time zone].

Equal Employment Opportunity

[Company] is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

🚀 Hiring Process

We've designed our hiring process to be thorough and give you multiple opportunities to showcase your skills. Here's what you can expect:

Initial Screening

A brief conversation to get to know you and your background in search marketing.

Skills Assessment

An opportunity to showcase your expertise through a practical search marketing exercise.

In-depth Interview

A detailed discussion about your experience and approach to search marketing with the hiring manager.

Team Fit Evaluation

A chance to meet potential team members and assess mutual fit within our organization.

Final Discussion

A conversation with leadership to explore your potential impact on our company.

Ideal Candidate Profile (For Internal Use)

Role Overview

We're seeking a data-driven, strategic thinker with a proven track record in search marketing. The ideal candidate will blend analytical skills with creativity to drive our SEM efforts and achieve key performance indicators.

Essential Behavioral Competencies

1. Data-Driven Decision Making: Ability to analyze complex data sets and use insights to inform strategy.
2. Strategic Thinking: Capacity to develop and implement long-term search marketing strategies.
3. Adaptability: Flexibility to thrive in a fast-paced environment and quickly adjust tactics based on performance data.
4. Collaboration: Skill in working effectively with cross-functional teams to achieve shared goals.
5. Innovation: Proactive approach to testing new ideas and methodologies to improve performance.

Goals For Role

1. Increase return on ad spend (ROAS) by X% within the first six months.
2. Expand the reach of paid search campaigns by identifying and implementing X new high-potential keywords or audience segments per quarter.
3. Improve the quality score of key ad groups by an average of X points through enhanced ad copy and landing page optimizations.
4. Reduce cost per acquisition (CPA) by X% year-over-year while maintaining or increasing conversion volume.

Ideal Candidate Profile

• 3-5 years of experience in search marketing, preferably in an e-commerce environment
• Demonstrated success in managing and optimizing large-scale SEM campaigns
• Strong analytical skills with the ability to derive actionable insights from complex data sets
• Proficiency in Google Ads, Microsoft Ads, Google Analytics, and other relevant marketing platforms
• Experience with product feed management and optimization for shopping campaigns
• Excellent project management skills with the ability to prioritize multiple initiatives
• Strategic thinker with a growth mindset and a passion for continuous learning
• Strong communication skills with the ability to present complex information clearly
• Bachelor's degree in Marketing, Business, or a related field (or equivalent practical experience)
• Relevant certifications (e.g., Google Ads, Google Analytics) preferred but not required