Welcome to our comprehensive guide for the SEO Analyst role! In this post, we provide an example job description you can tailor for your organization. Whether you're from [Industry Placeholder] or any other industry, feel free to modify the details—like the company value proposition, location, compensation, and benefits—to best fit your needs. For more insights on the interview process, check out our AI Interview Guide Generator and AI Interview Question Generator.

What is an SEO Analyst?

An SEO Analyst is a key player in enabling a company’s digital presence. They use data-driven strategies to optimize websites, improve search engine rankings, and drive organic growth 🚀. Typically, they monitor analytics to identify trends and develop actionable plans that enhance online visibility.

What Does an SEO Analyst Do?

An SEO Analyst performs a variety of tasks that are crucial for digital marketing success. They conduct keyword research, analyze competitor trends, and implement both on-page and off-page SEO strategies.
Additionally, they collaborate across teams to ensure SEO best practices are integrated into overall marketing strategies and digital properties.

Key Responsibilities of an SEO Analyst

Here are some common responsibilities you can expect in this role:

• Conduct in-depth keyword research and analysis 🔍
• Perform comprehensive website audits and diagnose technical SEO issues
• Develop strategic on-page and off-page optimization plans
• Track website performance using analytics tools like Google Analytics
• Provide actionable insights through regular reporting

Job Description

SEO Analyst 🕵️‍♂️

A clear and engaging title for the SEO Analyst role that emphasizes its importance to your organization.

About Company

[Insert a brief description of your company, its mission, values, and culture. This should highlight what makes your company a great place to work.]

Job Brief

[Insert a summary of the role, including its purpose and how it contributes to the overall success of the company.]

What You’ll Do 🔧

Get ready to dive into a dynamic role where you'll:

• 🔹 Conduct detailed keyword research and competitive analysis
• 🔹 Perform technical audits to uncover issues and opportunities
• 🔹 Collaborate with cross-functional teams to drive organic traffic
• 🔹 Present clear, data-driven reports to stakeholders

What We’re Looking For 🎯

Our ideal candidate will have:

• ✅ A Bachelor’s degree in Marketing, Communications, or a related field
• ✅ 1-3 years of hands-on experience in SEO
• ✅ A solid grasp of SEO best practices and tools (Google Analytics, SEMrush, etc.)
• ✅ Strong analytical, communication, and problem-solving skills
• ✅ Bonus: Experience with technical SEO, HTML, CSS, JavaScript, or content marketing

Our Values

We believe in:

• Integrity and honesty
• Continuous learning and development
• Collaboration and teamwork
• Innovation and creativity

Compensation and Benefits

We offer:

• Competitive salary [Insert salary range/structure placeholder]
• Comprehensive benefits package (health, dental, etc.)
• Opportunities for professional development and career growth
• [Additional benefits specific to your organization]

Location

[Insert details about your location, and specify whether the role is remote, hybrid, or on-site.]

Equal Employment Opportunity

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other status protected by applicable law.

Hiring Process 🚀

Our inclusive and engaging hiring process includes the following steps:Screening Interview
A friendly conversation with HR to discuss your background, salary expectations, and cultural fit.

Hiring Manager Interview
A competency-based conversation focused on your SEO expertise and practical experience with industry-standard tools.

Team Interview
A collaborative discussion with a marketing team member to explore your communication style and teamwork skills.

SEO Work Sample
A practical exercise where you'll perform a mini SEO audit, showcasing your analytical and problem-solving abilities in a real-world scenario.

Ideal Candidate Profile (For Internal Use)

Role Overview

We are looking for a proactive SEO Analyst who demonstrates a clear understanding of SEO principles and can translate data into actionable strategies. This individual thrives in a collaborative environment and is committed to continuous learning.

Essential Behavioral Competencies

1. Adaptability: Quickly learns new tools and techniques.
2. Analytical Thinking: Uses data to drive decisions.
3. Collaboration: Works effectively within team environments.
4. Communication: Clearly conveys insights and recommendations.
5. Attention to Detail: Ensures accuracy in reporting and analysis.

Goals For Role

1. Increase organic website traffic by X% over the first quarter.
2. Identify and resolve Y technical SEO issues within six months.
3. Improve search engine rankings for key strategic terms.
4. Generate monthly SEO performance reports that lead to actionable insights.

Ideal Candidate Profile

• Evidence of high performance in prior roles
• Excellent written and verbal communication skills
• Demonstrated ability to quickly master SEO tools and techniques
• Strong analytical capabilities and problem-solving skills
• A proactive mindset and readiness to work in a fast-paced environment