Are you looking to hire an SEO Content Marketer? This comprehensive job description template will help you attract top talent for this crucial role. Remember to customize it to fit your company's specific needs and culture. For additional resources, check out our SEO Content Marketer interview guide and interview questions.

What is an SEO Content Marketer?

An SEO Content Marketer is a digital marketing professional who specializes in creating and optimizing content to improve a company's search engine rankings and drive organic traffic. This role combines the creative aspects of content creation with the technical skills of search engine optimization (SEO).

SEO Content Marketers play a crucial role in an organization's digital marketing strategy. They are responsible for developing and implementing content strategies that align with business goals, attract target audiences, and improve online visibility. By leveraging their understanding of search algorithms, user intent, and content best practices, they help businesses connect with potential customers at various stages of the buyer's journey.

What does an SEO Content Marketer do?

SEO Content Marketers wear many hats in their day-to-day work. They conduct thorough keyword research to identify opportunities for content that will resonate with the target audience and perform well in search engine results pages (SERPs). Using this research, they develop content plans and create engaging, informative content that addresses user needs while incorporating relevant keywords and phrases.

Beyond content creation, SEO Content Marketers also optimize existing content to improve its search performance. This includes updating metadata, improving internal linking structures, and enhancing overall content quality. They regularly analyze content performance using tools like Google Analytics and Search Console, using these insights to refine their strategies and tactics.

SEO Content Marketer Responsibilities Include:

• Developing and implementing comprehensive SEO content strategies
• Conducting keyword research and competitive analysis
• Creating high-quality, SEO-optimized content for various platforms (e.g., blog posts, web pages, whitepapers)
• Optimizing existing content for improved search engine performance
• Collaborating with other teams to ensure content aligns with overall marketing and business goals
• Analyzing content performance and providing data-driven recommendations for improvement
• Staying up-to-date with the latest SEO trends and algorithm changes

Job Description

🖋️ SEO Content Marketer

About Company

[Company] is a dynamic organization committed to [brief description of company's mission and industry]. We're passionate about [company's core focus] and are seeking a talented SEO Content Marketer to join our team and help drive our digital marketing efforts.

Job Brief

We're looking for a creative and analytical SEO Content Marketer to develop and execute our content strategy. In this role, you'll create engaging, SEO-optimized content that attracts our target audience, improves our search engine rankings, and drives organic traffic to our website.

🎯 What You'll Do

As our SEO Content Marketer, you'll be responsible for:

• 📝 Developing high-impact SEO content that educates and engages our audience
• 🔍 Conducting keyword research and planning content that addresses search intent
• 🚀 Implementing on-page SEO best practices to improve content performance
• 🤝 Collaborating with cross-functional teams to align content with broader strategies
• 📊 Tracking and analyzing content performance using various analytics tools
• 📚 Staying updated on SEO trends and bringing fresh ideas to our content strategy

🌟 What We're Looking For

• Proven experience in SEO content marketing
• Strong knowledge of SEO fundamentals and experience with SEO tools
• Excellent writing and editing skills
• Data-driven mindset with the ability to use insights to refine strategies
• Creative thinking skills to turn SEO data into compelling content
• Collaborative spirit and ability to work well across teams

Our Values

• Innovation and creativity
• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork
• Customer-centric approach

Compensation and Benefits

• Competitive salary commensurate with experience
• Comprehensive health insurance
• Retirement savings plan
• Professional development opportunities
• Flexible work arrangements

Location

This position is [remote/hybrid/on-site] based in [location/time zone].

Equal Employment Opportunity

[Company] is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

🚀 Hiring Process

We've designed our hiring process to be thorough and give you multiple opportunities to showcase your skills and experience. Here's what you can expect:

Initial Screening

A brief conversation with our recruiting team to discuss your background and experience in SEO content marketing.

Skills Assessment

An opportunity to demonstrate your SEO content creation skills through a practical exercise.

In-depth Interview

A comprehensive discussion about your work history, achievements, and approach to SEO content marketing with the hiring manager.

Team Fit Interview

A conversation focused on your past experiences and how they align with our team's key competencies and values.

Final Interview

A meeting with a senior leader to discuss your strategic vision for content marketing and overall fit with our company culture.

Ideal Candidate Profile (For Internal Use)

Role Overview

We're seeking an SEO Content Marketer who can drive organic traffic growth and user engagement through high-quality, SEO-optimized content. The ideal candidate will blend creative writing skills with SEO expertise and data analysis to create content that both ranks well in search engines and provides value to our target audience.

Essential Behavioral Competencies

1. Strategic Thinking: Ability to align content creation with broader marketing goals and SEO strategies.
2. Creative Problem-Solving: Skill in presenting complex topics in an engaging, accessible manner for our target audience.
3. Analytical Mindset: Capacity to interpret data from various sources to inform and improve content strategy.
4. Adaptability: Flexibility to adjust strategies based on changing SEO trends and company priorities.
5. Collaboration: Ability to work effectively with cross-functional teams, incorporating diverse perspectives into content creation.

Goals For Role

1. Increase organic search traffic to the company blog by [X]% within the first 12 months.
2. Achieve top 3 SERP rankings for [X] high-value keywords within 6 months.
3. Improve average time on page for blog content by [X]% through enhanced content quality.
4. Develop and implement a content distribution strategy that increases social shares of blog posts by [X]% in the first year.

Ideal Candidate Profile

• Demonstrated success in improving organic search rankings and traffic through content creation
• Strong portfolio of published content showcasing writing skills and SEO knowledge
• Proficiency in using SEO tools such as Ahrefs, SEMrush, or similar platforms
• Experience with content management systems and basic HTML
• Data-driven approach to content strategy with experience in content performance analysis
• Excellent time management skills with the ability to manage multiple projects simultaneously
• Continuous learner who stays updated on SEO best practices and industry trends